THE BOOK OF COOL
Good morning:
OCELOT "THE BOOK OF COOL" Fred Rees is a London film-maker who set out a year ago to document on video various masters of acting "cool"--from card sharks to soccer players to street bike riders--35 different sultans of cool, who show off how to shuffle cards in a cool way, or do one wheel 360s on a BMX bike. It somes as a set of 4 DVDs + a coffee table book. The idea is perfect for video, and this promotional site for the set allows you to control where you wander, looking at any of the different types of cool cataloged. The music in every section is sweet, too. Very cool: The Book of Cool
LAND ROVER "GO BEYOND" Y&R came up with the stylish "Go Beyond" website, which serves as a platform for Land Rover owners to talk about how they use their Rover to "go beyond" the ordinary. The site is seeded with the usual extraordinary stories of scientists who explore the Yang-Tze River, and musicians who play in the Moroccan desert, but they're starting to get some user content contributions. And the home page interface is an interesting kind of floating magazine table of contents: Go Beyond
ALEVE "ALEVE GOOD NEWS.COM" Aleve pain reliever has a new site that features a month of videos from 31 customers talking about how they found out they had Arthritis, how it affected their daily lives, and how Aleve fixes that. The interviews are spoken directly into the camera, so they have a very intinate, immediate effect. Great example of consumers being your best salespeople, and for using the Web both to present video--it's like TV, only better. This site is the destination from a wide range of offline and online media. Notice the ticker counting down until the next story is posted: Aleve Good News
TELE2 "THE FRIEND NETWORK" Swedish cellular company Tele2 has created a service to provide SMS text messaging for y6u to an exclusive network of friends that you build. It's the "six degrees of separation" idea that if 64 invite two friends, who invite two friends, etc, eventually you'll have all of Sweden on your network--which you can track through a colorful interface. More community innovation, led by the phone companies, who have the most to gain early from this kind of work: Friend Network
NIKE "NIKE WOMEN" RG/A comes through with a strong multimedia site featuring Nike fashion and fitness videos for women. Features hip hop tracks from Rihanna and other performers, and you can download 30 minute soundtracks to do your workout to. Lots of features ("What's your dance personality?" quiz, etc.) but mostly great intermix of music, video and e-commerce: Nike Women
Have a great week---RJ
THE BOOK OF COOL
Good morning:
OCELOT "THE BOOK OF COOL" Fred Rees is a London film-maker who set out a year ago to document on video various masters of acting "cool"--from card sharks to soccer players to street bike riders--35 different sultans of cool, who show off how to shuffle cards in a cool way, or do one wheel 360s on a BMX bike. It somes as a set of 4 DVDs + a coffee table book. The idea is perfect for video, and this promotional site for the set allows you to control where you wander, looking at any of the different types of cool cataloged. The music in every section is sweet, too. Very cool: The Book of Cool
LAND ROVER "GO BEYOND" Y&R came up with the stylish "Go Beyond" website, which serves as a platform for Land Rover owners to talk about how they use their Rover to "go beyond" the ordinary. The site is seeded with the usual extraordinary stories of scientists who explore the Yang-Tze River, and musicians who play in the Moroccan desert, but they're starting to get some user content contributions. And the home page interface is an interesting kind of floating magazine table of contents: Go Beyond
ALEVE "ALEVE GOOD NEWS.COM" Aleve pain reliever has a new site that features a month of videos from 31 customers talking about how they found out they had Arthritis, how it affected their daily lives, and how Aleve fixes that. The interviews are spoken directly into the camera, so they have a very intinate, immediate effect. Great example of consumers being your best salespeople, and for using the Web both to present video--it's like TV, only better. This site is the destination from a wide range of offline and online media. Notice the ticker counting down until the next story is posted: Aleve Good News
TELE2 "THE FRIEND NETWORK" Swedish cellular company Tele2 has created a service to provide SMS text messaging for y6u to an exclusive network of friends that you build. It's the "six degrees of separation" idea that if 64 invite two friends, who invite two friends, etc, eventually you'll have all of Sweden on your network--which you can track through a colorful interface. More community innovation, led by the phone companies, who have the most to gain early from this kind of work: Friend Network
NIKE "NIKE WOMEN" RG/A comes through with a strong multimedia site featuring Nike fashion and fitness videos for women. Features hip hop tracks from Rihanna and other performers, and you can download 30 minute soundtracks to do your workout to. Lots of features ("What's your dance personality?" quiz, etc.) but mostly great intermix of music, video and e-commerce: Nike Women
Have a great week---RJ
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