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LIFE COMES AT YOU FAST IN TIMES SQUARE
Here's some great Flash executions, but we lead off with a terrific Times Square billboard interactive campaign by Nationwide Insurance:
NATIONWIDE INSURANCE "LIFE COMES AT YOU FAST (in TIMES SQUARE) T:M's interactive team in Dallas took over a giant television billboard in Times Square in NYC this week on behalf of Nationwide Insurance, to push their campaign "Life Comes At You Fast." People are invited to upload a picture with their "moment" They're asking people to propose, to tell your husband "we're pregnant," say you're sorry, share a life changing moment----and they'll flash it up for all New York City to see. The campaign drives people to the Website where they can upload their "moment" or view what's going on live in Time Square right at this moment--they've got a microphone and camera trained on Times Square. You can also walk through earlier "moments" that have been posted. The home page "dashboard" drives people to "investments," retirement" and "Insurance." It sure puts Nationwide out there with real people sharing real moments in their lives: Nationwide Times Square
CALIFORNIA MILE PROCESSOR BOARD "PLANETINNEED.COM" Got milk? Got Flash! Take a look at this wowza website for the "Got milk?" campaign that shows off the state of the art in video, animation and interactivity using Flash 8: Planet In Need.com
iMEDIA "THE AGENCY OF THE FUTURE: CONSUMERS" Here's a short, pithy article from iMedia's Robert Moskowitz that shows five great examples of how big league brands are building entire campaigns around consumer generated content. Home Depot, Converse, Mastercard, and the infamous Chevy Tahoe "make your own commercial" debacle. (Some contrarians are now saying that Chevy knew exactally what was going to happen with this campaign, and wanted the free publicity--ha! Here's a re-cap from CNET: GM Tahoe Fiasco) Go window shopping on some of the bigger consumer-generated content campaigns: iMedia Consumer Campaigns
NOKIA "PJORTRO" Finnish mobile phone maker Nokia introduces their new N91 phone as a replacement for your iPod--it's a cellphone, and an MP3 player. For the launch they've created a character, "P.J. Otro," supposedly a Russian-sounding engineer who has invented a "musical suit." As he dances, he creates beats, notes, rythyms, all in kind of a techno-Hip Hop groove. You get to make your own music with him using some interesting (and somewhat complex) tools. And once you've made a song, you can save it and download it to your MP3 player. The musical suit is the hook, but the music is the star. This website is the center of an integrated print / TV / online media campaign: Nokia's P.J. Ortro.com
BUGAHTTI "VEYRON CONFIGURATOR" A Bughatti Veyron automobile will set you back $1.2 million, but us peons can dream, can't we? Visit the configurator website and see not only the most expensive production car you can buy, but some lovely Flash interactivity as well: Bughatti Configurator
YOMIKO ADVERTISING "CREATIVE BUSHIDO" Yomiko, a leading Japanese ad agency, built this daffy site at the center of their own advertising campaign. It's called "Creative Bushido" and using the structures of a Kurosawa Edo-era epic, it puts you in the middle of the "great advertising war" which has befallen the Japanese ad business. It's in English, or rather sub-titled English--you get to make some choices, and listen as a room of advertising samurai build a campaign. It's funny to us, but I bet it's a scream in Tokyo: Creative Bushido
BONUS: The Guthrie Theater closed its original theater in Minneapolis last week, before moving to glorious new quarters (right across the street from Periscope) along the Mississippi River in downtown. The Minneapolis Star Tribune had a cool QT-VR 360 degree photograph of the last intermission, during the final performance, of Shakespeare's "Hamlet:" Final Guthrie 360
Have a great week. More posts later in the week. Thanks-RJ
www.lifecomesatyourfast.com
LIFE COMES AT YOU FAST IN TIMES SQUARE
Good morning:
Here's some great Flash executions, but we lead off with a terrific Times Square billboard interactive campaign by Nationwide Insurance:
NATIONWIDE INSURANCE "LIFE COMES AT YOU FAST (in TIMES SQUARE) T:M's interactive team in Dallas took over a giant television billboard in Times Square in NYC this week on behalf of Nationwide Insurance, to push their campaign "Life Comes At You Fast." People are invited to upload a picture with their "moment" They're asking people to propose, to tell your husband "we're pregnant," say you're sorry, share a life changing moment----and they'll flash it up for all New York City to see. The campaign drives people to the Website where they can upload their "moment" or view what's going on live in Time Square right at this moment--they've got a microphone and camera trained on Times Square. You can also walk through earlier "moments" that have been posted. The home page "dashboard" drives people to "investments," retirement" and "Insurance." It sure puts Nationwide out there with real people sharing real moments in their lives: Nationwide Times Square
CALIFORNIA MILE PROCESSOR BOARD "PLANETINNEED.COM" Got milk? Got Flash! Take a look at this wowza website for the "Got milk?" campaign that shows off the state of the art in video, animation and interactivity using Flash 8: Planet In Need.com
iMEDIA "THE AGENCY OF THE FUTURE: CONSUMERS" Here's a short, pithy article from iMedia's Robert Moskowitz that shows five great examples of how big league brands are building entire campaigns around consumer generated content. Home Depot, Converse, Mastercard, and the infamous Chevy Tahoe "make your own commercial" debacle. (Some contrarians are now saying that Chevy knew exactally what was going to happen with this campaign, and wanted the free publicity--ha! Here's a re-cap from CNET: GM Tahoe Fiasco) Go window shopping on some of the bigger consumer-generated content campaigns: iMedia Consumer Campaigns
NOKIA "PJORTRO" Finnish mobile phone maker Nokia introduces their new N91 phone as a replacement for your iPod--it's a cellphone, and an MP3 player. For the launch they've created a character, "P.J. Otro," supposedly a Russian-sounding engineer who has invented a "musical suit." As he dances, he creates beats, notes, rythyms, all in kind of a techno-Hip Hop groove. You get to make your own music with him using some interesting (and somewhat complex) tools. And once you've made a song, you can save it and download it to your MP3 player. The musical suit is the hook, but the music is the star. This website is the center of an integrated print / TV / online media campaign: Nokia's P.J. Ortro.com
BUGAHTTI "VEYRON CONFIGURATOR" A Bughatti Veyron automobile will set you back $1.2 million, but us peons can dream, can't we? Visit the configurator website and see not only the most expensive production car you can buy, but some lovely Flash interactivity as well: Bughatti Configurator
YOMIKO ADVERTISING "CREATIVE BUSHIDO" Yomiko, a leading Japanese ad agency, built this daffy site at the center of their own advertising campaign. It's called "Creative Bushido" and using the structures of a Kurosawa Edo-era epic, it puts you in the middle of the "great advertising war" which has befallen the Japanese ad business. It's in English, or rather sub-titled English--you get to make some choices, and listen as a room of advertising samurai build a campaign. It's funny to us, but I bet it's a scream in Tokyo: Creative Bushido
BONUS: The Guthrie Theater closed its original theater in Minneapolis last week, before moving to glorious new quarters (right across the street from Periscope) along the Mississippi River in downtown. The Minneapolis Star Tribune had a cool QT-VR 360 degree photograph of the last intermission, during the final performance, of Shakespeare's "Hamlet:" Final Guthrie 360
Have a great week. More posts later in the week. Thanks-RJ
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www.lifecomesatyourfast.com
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